Raft new Dell laptops and desktops unveiled

A raft of Latitude laptops and OptiPlex desktops have been reinvented and newly unveiled by Dell at an industry event in California.

The company is keen to emphasise its credentials as far as delivering reliable business computers is concerned and is promising that its wholesale update “improves access, manageability and security for organisations of all sizes”.

Dell Latitude E5000 and E6000 series laptops have been renewed across the board and equipped with Intel’s second generation Core chips, which means almost a dozen new devices, while three OptiPlex desktops, namely the 990, 790 and 390 models, have all been reintroduced.

“As the workforce continues to evolve, so will Dell, with the solutions both end-users and IT organisations need to improve efficiency and productivity regardless of the device they choose” reckoned Steven Lalla, vice president and general manager of Dell’s commercial client product group.

In terms of pricing, the company’s latest Latitude E5000 series options start at $859 in the US, while the OptiPlex 390 is to cost from $650. Details of availability and prices in Europe and the rest of the world are to be revealed in the next few weeks.

Figures compiled and released recently by the Gartner research firm rated Dell as the third largest supplier of PCs to the UK market, ahead of Toshiba and Apple, and with only HP and Acer out in front. Apple’s share of the British market was reportedly boosted in 2010 by the popularity and strong sales of its latest MacBook Airs.

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