iPad, iPod and iPhone users send Apple’s App Store downloads past 10 billion

More than ten billion apps have now been downloaded from Apple’s online store since it was introduced two and half years ago, as the popularity of its iPod Touches, iPhones and iPads continues.

The bulk of the downloading from the App Store has happened over the past 12 months, with seven billion having taken place in that period, partly as a result of the introduction of Apple’s market-leading tablet PC the iPad.

British Apple customer Gail Davis found herself downloading the 10 billionth app from the store and was handed an iTunes gift card worth around £5,000 as a result.

In typically confident style, Apple has been keen to emphasis the ways in which its store has “revolutionised how software is created, distributed, discovered and sold”.

The company’s senior vice president for worldwide product marketing Philip Schiller commented: “With more than ten billion apps downloaded in just two and a half years – a staggering seven billion apps in the last year alone – the App Store has surpassed our wildest dreams.”

“While others try to copy the App Store, it continues to offer developers and customers the most innovative experience on the planet.”

The latest financial figures released by Apple showed that they had sold more than seven million iPads and four million Mac laptops during the most recently assessed quarter. In a subsequent media event, Apple’s chief operating officer Tim Cook described the potential Android-based tablet PC rivals to the iPad as “vapour” and suggested that they are currently little more than “scaled-up smartphones”.

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