BT Extends Relationship with Digital Window

After three years of continuous success on the buy.at affiliate network, BT has expanded their relationship with Digital Window by launching their affiliate programme on the Affiliate Window platform. Utilising the speciality tools and technology provided by Affiliate Window, while maintaining the existing broadband expertise of the buy.at account management team, BT will continue to build upon its previous successes.

The integration of the AWin Analytics software package will allow BT to precisely measure their publisher’s performance and ROI. With a total of seven domains under the BT umbrella including Plusnet, BT Broadband and Dabs.com, there is real potential for growth and future development via the affiliate channel.

Caroline Mulvihill, Head of Affiliates from BT commented: “The BT team is excited about extending our relationship with Digital Window and utilising the Affiliate Window platform. We are confident that the buy.at team and Affiliate Window platform is the right formula to continue the impressive growth figures we have enjoyed across our programmes. We look forward to this relationship continuing whilst taking advantage of the new tool set now available to us including affiliate profiling.”

Roz Fenwick, Head of buy.at Account Management added: “buy.at has worked with BT since 2007 and enjoys a great working relationship with the BT team. We are excited about the opportunities the Affiliate Window platform can offer the BT programmes whilst maintaining the buy.at Account Management experience that has made the programmes such a success. BT has always been keen on extending reach and building up the long tail of partners and the Darwin Affiliate Directory will offer a great means of sourcing niche sites to complement its retail and vision offerings. The fortnightly affiliate payments will also be of benefit to the more established affiliates allowing them to quickly reinvest earnings back into their promotions to push BT even further when offers are in place for a limited time.”

For PR enquiries please contact:
Lisa Chaikin
PR Manager, Digital Window
e: lisa.chaikin@digitalwindow.com
t: 020 7553 0333

This entry was posted by Lisa on Wednesday, January 19th, 2011 at 2:18 pm and is filed under PR & Press Releases. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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